Thursday, October 22, 2009

Sci-Fi and infomercials? HECK YES!

I'm sure none of you know anything about my incredibly nerdy disposition (*cough* don't look here *cough*).

However, as much as I love science fiction and all things related to the world of geekdom, I have to say that this commercial threw me for a loop.

Please enjoy this old school commercial introducing the Apple Macintosh computer.



My first though upon seeing this was, "Uh...Apple? I'll give you points for imagination, but I'm not sure mindless drones walking to the tune of a creepy man on a television screen is the best way to sell a computer."

Then, upon catching that first glimpse of the runner, I wondered when this commercial turned into a track and field competition. And what's that in her hand? Is she a pole vaulter? Is that a javelin? Wait...no, it's a...hammer? Wait, she's running with a hammer? And the mindless drones don't notice her? What are those creepy exterminators doing here?

Rapidly, my mind began to spin, confusion swooping in and taking hold of my thoughts.

And then I was struck by a sudden clarity. Almost as if this commercial was a metaphor. Maybe the woman running with the hammer represents the strength and speed of Apple computers! Yes! That must be it!

And then they had to go and spoil my revelation with some lame literary reference. I mean, really? Talking about George Orwell's classic novel in the year 1984? Yeah, like THAT's creative. "This is why 1984 won't be like 1984."

Apple, I am deeply disappointed in your deep symbolism about the future of humanity and the effects of technology on the world.

(....but really I love your commercial and I wish I had been alive to have thought of it so I could claim the glory. Because this commercial is AWESOME and very geek-tastic.)

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